Rikki Ash

Coach, Master of Science, MS

  • Accepting New Clients
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Rikki Ash
Suffering ceases to be suffering at the moment it finds a meaning -Viktor Frankl

Rikki Ash's style

💙 Warm 🌎 Holistic 🙏 Spiritual 👂 Listener

Why Rikki Ash chose to be in the helping profession

I've dedicated a significant portion of my life to high school education, a journey that has always filled me with immense joy as I watched the potential of my students come to fruition. Over time, it became clear to me that my desire to mentor extended beyond the confines of high school.

I expanded my role as a mentor by becoming a bridal educator (Kallah teacher), allowing me to continue guiding and supporting many of my former students. Yet, an unquenchable urge within me urged me to do more, to make a broader impact. This desire ultimately led me to coaching, where I could assist adolescents and adult women on their life journeys, helping them navigate the inevitable ups and downs they would encounter.

My driving passion is to assist people in leading lives filled with profound meaning and purpose.

A pivotal moment in my journey occurred when my grandfather received a devastating diagnosis of pancreatic cancer. I approached him with a request to interview him about his life, to preserve his legacy, and share his wisdom with the world. He had devoted over five decades to serving as a community Rabbi, deeply understanding the profound human longing for meaning, as poignantly articulated by Viktor Frankl. Little did I know that, as I explored his life and the meaning he had found, I would embark on my own profound odyssey of discovery.

In a world increasingly fixated on efficiency and productivity, it's imperative to recognize that each individual possesses an innate desire to live a life filled with purpose and meaning. My mission is to cast a spotlight on the authentic essence of human existence: the pursuit of a meaningful life. Meaning isn't something to be artificially manufactured; it already resides within us. We discover it as we fulfill our unique life tasks, drawing from the wellspring of meaning that already exists.

As a doctoral candidate in the field of education, my passion for unlocking human potential fuels my unwavering commitment to assisting others in embracing purpose in their lives. Together, we can embark on a transformative quest, delving into your passions, values, and aspirations. This journey will undoubtedly enhance the overall quality of your life, enrich your family dynamics, elevate your career, and nurture your relationships.

Rikki Ash's approach

My approach to coaching is deeply influenced by the profound insights of Viktor Frankl, and I find myself drawn to his concept of "Logoanalysis." This framework serves as a guiding light in my coaching practice, aimed at alleviating the pervasive feelings of emptiness and "not enoughness" that many individuals grapple with. Logoanalysis provides a structured path to lead individuals toward a more enriching and purposeful existence.

In my coaching journey, I empower individuals with the tools they need to address essential questions of purpose. We work together to transform challenges into opportunities for growth and meaningful living. I have a particular passion for assisting women in this process, guiding them to discover and embrace their unique path towards a more fulfilling life.

While I am well-versed in various coaching modalities, my coaching style tends to lean towards a forward-thinking approach. It's about harnessing the power of the present moment to shape a brighter and more purposeful future. Together, we embark on a journey of self-discovery, personal growth, and the realization of your aspirations.

What you can expect from sessions with Rikki Ash

In our coaching sessions, you can look forward to a holistic and transformative experience. Here's what you can expect:

Vision Setting: We will work together to crystallize a vivid vision of what you want your life to look like. This vision serves as a guiding star, illuminating the path to your desired future.

Mindset Exploration: We'll delve into your mindset, identifying any obstacles or limiting beliefs that may be holding you back. Our goal is to understand these barriers and develop strategies to overcome them, unlocking your full potential.

Empowering Tools: I'll provide you with a toolkit of strategies and techniques tailored to your specific needs. These tools will empower you to navigate life's challenges, make informed decisions, and foster personal growth.

Creative Energy and Passion: We'll tap into your creative energy and passion, helping you harness these powerful forces to propel you towards your goals. You'll learn how to channel these qualities effectively in various aspects of your life.

Actionable Goals: Together, we'll set actionable and measurable goals that align with your vision. These goals will serve as milestones on your journey, providing a clear path forward.

Accountability: I will hold you accountable for the commitments you make during our sessions. This accountability ensures that you remain on track, stay motivated, and make consistent progress towards your aspirations.

Our coaching journey is designed to empower you with the tools, mindset, and clarity needed to manifest your vision, unlock your potential, and lead a more purposeful and fulfilling life.

Rikki Ash's experience working with the Jewish community

My journey of engagement with the Jewish community has been an integral part of my professional life. It has spanned a significant portion of my career and academic pursuits.

In the realm of high school girls' education, I have dedicated almost a decade to imparting knowledge, values, and guidance to the younger generation within the Jewish community.

Over the past four years, I've extended my involvement by becoming a bridal educator, where I've played a significant role in preparing young Jewish women for one of life's most important milestones—their weddings.

Currently, I am in the process of pursuing my doctorate in Jewish educational leadership. This academic endeavor is a testament to my commitment to advancing my expertise and contributing even more meaningfully to the Jewish community.

As a life coach, I have the privilege of working with adult women, both within the Jewish community and beyond. This role enables me to offer guidance, support, and empowerment as individuals navigate their life journeys.

My rich and diverse experiences within the Jewish community have deepened my understanding of its unique needs and values. I am dedicated to continuing to serve and contribute to the community through my educational pursuits and life coaching endeavors.

Rikki Ash's Book Recommendation Zone

Languages spoken


People I work with

Adolescents (13-18) Adults Individuals Groups

Personal religious affiliations

Modern Orthodox

Jewish community experience


New York, New York


  • MS by Jewish Education 2016
  • Ed.D Candidate by Educational Leadership 2025


  • Certified Kallah Teacher by Nishmat/OU 2020
  • Certified Life Coach by IAP Career College 2022


  • Life Coaching Program by Business Lift 2023
  • Viktor Frankl's Logotherapy: The Discovery of Meaning by The Viktor E. Frankl Institute of America 2023

Payment Methods

  • Sliding Scale
  • Free consultation
  • Credit Card
  • Zelle Quick Pay
  • Venmo
  • PayPal

What my clients have to say about working with me:

  • In coaching sessions, we explored what truly brings meaning to my life, and worked to help me align my passions with potential career choices. The journey was empowering and took into account my struggles as a young mother. I now feel inspired and confident in pursuing a career that aligns perfectly with my values and sense of purpose.

  • This has been an absolute game-changer, and I'm forever grateful for the guidance I received in finding my true calling.


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